Gigg från: Volvo Business Services AB
Marketing Optimization Manager
- Sälj & marknadsföring
Would you be interested in developing and building best practices in marketing automation-based campaigns in Volvo Trucks? Are you a creative and solution-oriented person who loves to work closely with colleagues, and in cross-functional teams? Then, this job might be the one for you! We are looking for a professional who feel motivated to be part of a challenging, fast-paced and rapidly changing environment. Someone inspired to push the boundaries of new marketing techniques, and good at prioritizing short-term tasks and strategic long-term goals, in a pragmatic way. If you are also analytical, relationship oriented and flexible to your personality, please continue to read, as we would love to connect with you! Position Description Who we are and what we offer: The function Marketing & Customer Satisfaction belongs to the function Regional Value Chain Truck Sales Operations (RVC TSO) within Volvo Trucks. We are a global function which spans the European Regional Value Chain, supporting the European, International and Chinese Sales Areas and the markets they cover. The Marketing & Customer Satisfaction department is responsible for supporting markets’ and sales areas’ needs in the development of strategic and tactical marketing communications, efficient channel management and driving customer satisfaction initiatives. We are an engaged team with high ambitions focused on delivering effective marketing communications initiatives based on customer insights. Your mission: Your mission is to develop and build best practices in marketing automation-based campaigns for lead management, lead nurturing and lead scoring. You enable regions/markets to achieve commercial results through optimized and personalized campaigns to increase customer engagement and profitability. Also this drives internal efficiency through all stages of data-driven marketing campaigns, from creative to execution and reporting. Key responsibilities: Support product launches and marketing initiatives focused on lead generation and customer loyalty in close collaboration with marketing, sales and CRM teams Work hands-on with markets and content creators to set up automated workflows and personalized campaigns that drive customer engagement and profitability Help define KPIs / campaign goals and monitor outcome to secure return on marketing investment (ROMI) and maximize value of marketing platform investments Advise on ways of working and facilitate best practice sharing among regions/markets on creating lead generation and nurturing campaigns, lead scoring and segmentation Drive implementation and user adoption of marketing automation and relevant tools in regions/markets Develop and improve processes and work closely with digital channel team and digital / IT in further development of the marketing automation platform Manage key supplier partnerships to ensure successful and on budget delivery of marketing automation initiatives and projects Inspire and educate regions/markets, teams and management in Marketing & Customer Satisfaction around data-driven marketing campaign best practices Keep ahead of new trends and techniques within marketing automation, i.e., analytics, personalization, omni-channel marketing, segmentation, etc. Budget responsibility Critical competences for the position: Min 5+ years of experience from marketing operations, preferably at a global company Hands-on experience using marketing automation tools. Experience from retail is a plus High level of written communication skills in English language High proficiency and experience working with omni-channel marketing Excellent project management and communication skills Bachelor’s degree or higher from an accredited college/university Knowledge of digital marketing techniques and best practices Strong analytical mindset and attention to detail Ability to notice patterns within statistics Understanding of personas, customer journeys, and conversion optimization Ability to align sales and marketing functions through a collaborative approach Experience in driving change management For more information please contact: Martina Steen, Manager – Digital Channel Management, +46 73 902 20 42 Magnus Bengtsson, HRBP, +46 7390 26285 Kindly note that due to GDPR, we will not accept applications via mail. Please use our career site.
Volvo Business Services AB
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